Loading…
A platform built for guides, not investors
Tuur exists because the existing model — take 20-30% commission, own the customer relationship, and treat guides as interchangeable — is broken. We're building something different.
Our mission
To create a world where independent tour guides can build their business without giving away a third of their income. We believe the people who bring history to life, navigate hidden alleyways, and create unforgettable travel experiences should keep every euro they earn.
Our values
These five principles guide every decision we make at Tuur.
Guides first
Every decision we make starts with the guide. If it doesn't serve them, we don't build it. Tuur exists because independent guides deserve a platform that respects their work and their income.
Transparency
No hidden fees, no inflated reviews, no sponsored placements disguised as organic results. What you see is what you get — a real person offering a real experience.
Zero commission
We never take a cut from bookings. Guides set their own prices. Clients pay guides directly. Our revenue comes from optional subscriptions and advertising — not from the people doing the actual work.
Direct connection
Clients contact guides directly. No platform messaging, no intermediary, no commission on the conversation. We connect people; we don't insert ourselves into the relationship.
Global, not generic
We focus on depth, not scale. Every city on Tuur has guides who actually live there — not cookie-cutter listings imported from aggregators.
How Tuur works
No middlemen. No hidden fees. Just guides and the people who want to find them.
01
Find the right guide
Browse guides by city, specialty, or tour type. Every profile is a real person — you'll see their bio, languages, reviews, and the tours they offer. Use the search to narrow down by interest, budget, or availability.
- Filter by city, language, tour category, or price range
- Read genuine reviews from verified travellers
- Compare tour durations, group sizes, and included amenities
- Get inspired with our Surprise Me feature
02
Contact them directly
Send an enquiry through the guide's profile. Your message goes straight to their email — no platform middleman, no message caps, no algorithm deciding who sees what. You'll get a response directly from the guide.
- Your email and message reach the guide instantly
- Guests typically respond within a few hours
- Discuss dates, custom requests, or group arrangements
- No booking fees, no platform commission — ever
03
Book and explore
Arrange the details directly with your guide — payment, meeting point, special requests. Tuur never takes a cut, never inserts itself into your transaction, and never owns your relationship with the guide.
- Pay your guide however you both agree — cash, bank transfer, or whatever works
- Get local recommendations for the rest of your trip
- Leave a review to help future travellers
- Book another tour — many travellers become regulars
Our journey so far
From a simple idea to a growing community.
2024 Q3
The idea
After years of watching platforms take 20-30% from guides, we asked: what if a platform existed that put guides first?
2024 Q4
Building the foundation
Designed the platform architecture, defined our zero-commission model, and built the first prototype.
2025 Q1
Private beta
Launched with a curated group of guides across 10 cities. Feedback shaped every feature.
2025 Q2
Public launch
Opened to all verified guides. Introduced subscription tiers for enhanced visibility and analytics.
2025 Q3
Community growth
Crossed 200 guides, 1,000 tours, and 50 cities. Launched the forum for guides to share tips and advice.
2026+
What's next
More cities, more tools for guides, and an ever-stronger commitment to keeping Tuur commission-free.
The team
The people behind Tuur.
💡
Founder
Product & Vision
🚀
You?
Join the team
More team members coming soon
Our model
Tuur charges guides an optional annual subscription for enhanced visibility and tools. We sell advertising space on city and tour pages. We do not — and will not — take commission on any booking, enquiry, or transaction between guides and their clients.
View pricing